Open Post #9 Engagement

Engaging with customers is essential for every profession. For this week, we had a guest speaker came to our Public Relations class to share some of her professional working experiences. She is the director of the department in Golin company in Chicago. Golin is a professional Public Relations company around the country.

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PR professionals work on marketing and branding by reporting good things. PR people can work in variety of areas. They can work for the government for candidates to raise funds; they can be in tourism industry to work on public affairs, etc. People who is not in this field, may judge PR people that they can lie about the truth in order to sell themselves. However, when PR professions deal with situations, they always tell the truth to the public. But they just tell the truth that they want the public to know.

Our guest speaker mentioned that selling the products is not good enough, moreover, PR people or every profession should know how to get engaged with their customers. Before companies take any action or make new plans, they do research in order to target customers. Maintaining good relationships with customers is the key to get engaged well with customers. This is also why PR people have to tell the truth and make their customers understand the consequences of every decision they make, otherwise, PR people will lose their customers' trusts. 

Engagement is not just important in PR profession, also it is important for Financial Analysts. Getting engaged with customers is one of the ways to let analysts know their customers' needs. Engagement is also the key to make successful businesses.