Main point: Skills being learned in Public Relations course helps Financial Analysts to succeed
Public
Relations
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Financial Analysts
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Four
Essential Steps for PR Professions:
“RACE”
1.
Research:
Know about your customers, e.g. social background, personalities, which helps
PR people to adjust themselves when they communicate with customers
2.
Action:
Make a plan. Testing your plan before actually start doing it
3.
Communication:
Talk about your plan with your customers. Customers have the right to follow
the plan or not, but PR people should tell customers about the consequences
of every decision they make.
4.
Evaluation:
How did we do? Evaluation helps PR people make improvements. Also it helps PR
people to act better next time.
·
Writing
skills: “Bad
writings shut credibility, instead, qualified writings stand out (Open Post #6).”
Knowing how to write is not just enough, more importantly, who you are
writing to? Who is your audiences? Should always put yourself in audiences’
shoes to target your audiences.
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·
Communication skillsà
Knowing your customers goals and needs
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Analyze/Research:
Analyzing customers’ financial systems is the second important thing that financial
analysts should do
· Engagement:
1. In
PR field, selling products is important, but getting engaged is way more
important than just being able to sell companies’ goods (Open Post #9).
2. Engaging with customers would help financial
analysts knowing more about their customers. Getting familiar
with customers’ personalities helps analysts to make accurate analysis which
would reduce risks for both customers and companies.
3. Writing skills:
For financial analysts, it is normal to attend meetings and write reports.
Qualified writings is essential for analysts. Reports should be clearly
pointed out the financial issues that customers have and give customers
professional ideas about what they should do next step.
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